It’s safe to say that the future of publishing is going to be different than it was five years ago, and even radically different from today. Traditional publishers are no longer holding the proverbial conch—they have no more say in what sells. Readers are the ones who determine what sells and what doesn’t. They want cheap, good stories. And they want them now. They don’t care how they get them.
With the growth of ereaders and tablets—which is projected to outsell PC sales by Q2 2014—the consumption of ebooks will rise exponentially. The format of a book is no longer an issue. In fact, print may just seem just a bit too bulky, too awkward. Tangibility has lost its competitive edge in this new publishing world. Consumers aren’t fools. They know that once something is produced in digital format, there is no reason to seek out alternative formats. In the future of publishing, digital is the new black.
Even now, the publishing industry is still shedding skin, evolving into a new creature that shuns the old traditional publishers in their author-catered world. The future of publishing instead wants publishers to focus on readers, on interacting and building relationships with readers through their authors, with their authors. This isn’t to invalidate the hard work of the author—there is much to be said for supply and demand. But as Nick Morgan says, traditional publishers really only have one chance to salvage their spot in the future of publishing, and that’s to form a relationship […]