Find Your Content Marketing Zen: Blog Workflow

Basic Workflow and Blog Workflow
Basic project workflow looks like this: Initiate, Plan, Research, Execute, Implement, Analyze, Repeat. It’s a process that never ends, and it should be applied to all areas of business, but what does that specifically look like in daily operations when we’re just talking about something as simple as blog workflow. Workflow […]

Find Your Content Marketing Zen in 2015

Adjusting Your Perspective
Content Marketing can be overwhelming, and although it takes time and practice to be efficient and good at it, the trick is to planning in advance and finding a manageable workflow that you can use that will keep you on track and will improve your effectiveness and reach by focusing your efforts. With a […]

The Year in Publishing and What’s to Come: Change or Stay the Same?

As 2014 is inching its way out the door, the year in publishing has highlighted one standout truth: change is the only constant. With 2015 galloping in on its white horse of innovation, it’s time for publishers—and everyone else, because aren’t we all publishers?—to grab life by the reigns and go confidently in the direction […]

Everyone’s a Publisher: Pushing the Envelope and Embracing Technology

Here’s a little millennial truth for you: Everyone’s a publisher. And OK, maybe everyone isn’t a publisher…yet. But everyone CAN BE a publisher. And that’s the beauty of this digital world, full of innovation and shifting capabilities. We can do anything! We can hold a library in the palm of our hands. We can spread […]

eBooks over PDFs: Content Marketing for the Future

eBooks over PDFs
When you hear content marketing, what do you think of? Most people probably think of the classic PDF. The PDF as a content marketing tool has been around a long time, and as I mentioned before, “PDFs can help extend your reach beyond the blog and convert any potential customers still unsure about […]

5 Reasons to Use PDFs in Your Content Marketing Strategy

Content marketing is the new black (that’s right, Orange is out, Content Marketing is in). In this continually evolving age of technology, content is everything and any business with an online presence should have a content marketing strategy in place.
If your business doesn’t have a content marketing strategy, you might as well be throwing your […]

Ebooks as a Data-Driven Marketing Tool

There’s still buzz from January’s Digital Book World 2014 hot topics about ebooks, the decline of physical shelf space, and book discoverability for publishers and authors. Despite all the talk and worry, there aren’t a lot of solutions on the table. Of course, there’s mention that publishers need to utilize data analytics as a means […]