Nine Strategies for Publishers to Maximize Resources

The publishing world is spinning on its axis and it doesn’t seem to be slowing down any time soon. Where she stops, nobody knows—so publishers need to do everything they can to maximize resources and engage readers and potential authors alike.
Here are 9 strategies for publishers to maximize their resources:

Publishing – As a publisher, your […]

Why It’s Important For Publishers to Attend Publishing Industry Events

Now, more than ever, it’s important for publishers (not just authors) to attend publishing industry events. Unless you’ve been living in a cave for the past few years, you probably know that the game of book publishing has changed, for all players—authors, publishers, editors, literary agents, and even publicists. And everyone’s still learning the rules. Meanwhile, the game changers (e-books, social media, digital publishing software) continue to digitally disrupt the industry.
With publishing software and platforms giving everyone a key to the publishing palace, it’s imperative that publishers become innovative in how they seek out new talent. Attending publishing industry events, such as the upcoming 2013 Frankfurt Book Fair in Frankfurt, Germany, are good ways for publishers to make new connections, learn about new trends, and keep a firm grasp on their territory and the rapid innovation of the publishing world.
The 2013 Frankfurt Book Fair, which lasts from October 9 to October 13, bills itself as “the biggest book and media fair in the world.” It offers something for everyone in the industry, with approximately 7500 exhibits from over 100 countries.

Major Publishing Industry Events
Other important industry events are listed below:  […]

Book Publishers, Your Call to Arms – Innovate or Die

It is said that the only constant in life is change. Change can be scary and exciting and often comes with many consequences, good and bad. But those willing to adapt and change to their environment and surroundings are the ones who ultimately survive. This is especially true in publishing. In an industry that has seen tremendous change in recent years, it is necessary that publishers innovate or die.
The term “innovate or die” has been used often to sum up the necessary call to arms for companies in rapidly-changing industries. It alludes to the idea that one must be willing to grow and change when times call for it, or suffer a death of sorts. Especially in a world gone almost completely digital.

“What publishers need to be doing,” says Suw Charman-Anderson, author and contributor to Forbes.com, “is disrupting their own business before someone else does.”

In the same way that Amazon’s Kindle was a digital disruptor to print books, legacy publishers need to be digital disruptors to their own publishing companies and the ways in which they used to operate. Remaining rigid and unyielding offers no one a solution. With an openness to be innovative and fluid in this new digital world, publishers can bridge the gap between self-publishing and traditional publishing, thus creating a new hybrid version of the two that benefits authors and publishers.

The Great and Powerful Digital Disruption
Digital disruption, as described in James McQuivey’s book, Digital Disruption, is the use of digital resources for the specific purpose of providing more value at “a lower cost, with faster development times, and greater impact.”
Innovation on a disruptive level has changed for book publishing because the disruption is no longer physical—and because traditional publishers aren’t able to lord over those physical changes anymore. Instead, we have digital disruption, which McQuivey says happens to and through digital things (e-books, e-readers, etc.), accelerating the disruption of physical things (print books and traditional publishers).
By embracing and utilizing the very technology that is changing the book publishing world, traditional book publishers have the ability to offer authors the same services provided by self-publishing platforms under the umbrella of a vast amount of knowledge, experience, and a long-standing history of success.

As Barry Eisler has said, “We have to be careful not to conflate publishing services with the entities that have traditionally provided them. The services are essential; the entities are not.”

Traditional publishers need to recognize that the shifting foundation of publishing is still settling, and there is still a need for the services traditional publishers can offer, just not in the capacity there once was.  […]

The Direction of Publishing

Publishing isn’t changing, publishing has changed, and now the challenge is navigating the waters of the unknown and understanding where to take your publishing business in order to stay relevant. Pubsoft enables users to provide a direct ebooks sales channels to customers, which results in a data-driven publishing environment. Pubsoft helps authors and publishers work […]