The 2014 predictions are overflowing from the internet like New Year’s Eve champagne. Everyone from social media masters to self-publishing gurus like—JA Konrath—and even some from the big leagues, like Digital Book World, are speaking up about what they believe this new year will bring for the publishing industry. It’s only fitting we should chime […]
Tis the season for giving, and now is the perfect time to find (and for publishers, offer) holiday promotions on books—print and ebooks alike. Most often, the holiday season can represent 40 percent of annual revenue for many retailers. And while that’s a broad number, it can apply to publishers, especially when ebooks are perfectly […]
Now is the time to invest in ebooks. Why? Because it’s safe to say that ebooks are a permanent fixture in the publishing industry. And with the digital frontier bringing an all-encompassing connection with consumers, the foresight to invest in ebooks is a smart move, because it’s an investment not just in the future of […]
As a publisher, it’s likely you know what DRM is. If you don’t know what DRM is, crawl out from under that rock. DRM, which stands for Digital Rights Management, is the digital watermark used for copyright protection of digital media such as video games, MP3s, and e-books. DRM was developed to combat piracy of […]
As the publishing world progresses into an era of new publishing avenues and writing platforms, one hidden gem remains stronger than ever…the university press. This week kicks off the second annual University Press Week, or UP week (hashtag #UPweek), sponsored by the Association of American University Presses. The AAUP launched University Press Week in 2012 during its 75th anniversary celebration.
The weeklong festivity honors all of the amazing works that come from the university press community, including titles like The History of Oxford University Press by Oxford University Press and A Life Worth Living: Albert Camus and the Quest for Meaning published by Harvard University Press.
The World’s Oldest Media Business
Many university presses have been around for more than a hundred years, some even longer than that. University presses have been putting out quality titles throughout history. They are, according to Peter Phillips, CEO of Cambridge University Press, the world’s oldest media business. Cambridge University Press (CUP) is no stranger to historical success in publishing. It has continued to triumphantly publish works since 1584. It is the oldest university press in the world, as well as the oldest publishing house.
In the U.S., the oldest university press is Johns Hopkins University Press, which has put out several notable titles, including Abraham Lincoln: A Life, by Michael Burlingame. […]
When I was younger, I had a Care Bears book that came with a cassette tape for sing-along songs and a VHS video I could watch while I read (it also came with a cute stuffed Care Bear—Good Luck Bear, who was my favorite Care Bear of all time). This was in the ’80s, long before e-books, tablets, and mobile apps and games. Despite the lack of modern technology, it was still a very successful use of transmedia storytelling.
With this current digital era, transmedia storytelling has a whole new media platform to play with. More and more publishers and authors are creating enhanced e-books and utilizing transmedia to market their brand to readers. It’s still mostly uncharted territory, but as e-books and digital media continue to cement themselves as solid platforms, it’s likely we’ll see a lot more transmedia storytelling in the future.
What is Transmedia?
Transmedia, sometimes called interactive media or multi-platform media, is the use of various media platforms to tell a story. This can be an enhanced e-book—maybe with video links, graphic artwork, audio, games, or apps—and can also cross over into merchandise like toys or clothing.
The use of transmedia is especially popular for children’s books and stories, but it also has its place in the mystery and suspense genre, as well as sci-fi and fantasy. These genres tend be much more open and accessible to cross-platform entertainment outlets. […]
You know what an e-book is, and you know what Netflix is (unless you have your head buried in the sand), but do you know about Oyster, the new “Netflix for books” start-up by a team of book lovers—Andrew Brown, Eric Stromberg, and Willem Van Lancker—who proclaim they sit “at the intersection of books and […]