2014 Will Be the Year of the Legacy Publisher

The 2014 predictions are overflowing from the internet like New Year’s Eve champagne. Everyone from social media masters to self-publishing gurus like—JA Konrath—and even some from the big leagues, like Digital Book World, are speaking up about what they believe this new year will bring for the publishing industry. It’s only fitting we should chime […]

Holiday Promotions for Books and Book Lovers

Tis the season for giving, and now is the perfect time to find (and for publishers, offer) holiday promotions on books—print and ebooks alike. Most often, the holiday season can represent 40 percent of annual revenue for many retailers. And while that’s a broad number, it can apply to publishers, especially when ebooks are perfectly […]

Why Now is the Time to Invest in Ebooks

Now is the time to invest in ebooks. Why? Because it’s safe to say that ebooks are a permanent fixture in the publishing industry. And with the digital frontier bringing an all-encompassing connection with consumers, the foresight to invest in ebooks is a smart move, because it’s an investment not just in the future of […]

Legacy Publishers Need to Reduce Spending

The speed at which the publishing industry is changing is enough to make anyone dizzy. And legacy publishers seem to be the last in line to get on board with change. Too often, they are deer caught in the headlights of this changing industry. If legacy publishers want to keep up with the rapid pace, […]

What Does the Publishing Company of the Future Look Like?

It’s safe to say that the future of publishing is going to be different than it was five years ago, and even radically different from today. Traditional publishers are no longer holding the proverbial conch—they have no more say in what sells. Readers are the ones who determine what sells and what doesn’t. They want […]

DRM and the Future of Publishing

As a publisher, it’s likely you know what DRM is. If you don’t know what DRM is, crawl out from under that rock. DRM, which stands for Digital Rights Management, is the digital watermark used for copyright protection of digital media such as video games, MP3s, and e-books. DRM was developed to combat piracy of […]

Get Schooled From a University Press

As the publishing world progresses into an era of new publishing avenues and writing platforms, one hidden gem remains stronger than ever…the university press. This week kicks off the second annual University Press Week, or UP week (hashtag #UPweek), sponsored by the Association of American University Presses. The AAUP launched University Press Week in 2012 during its 75th anniversary celebration.
The weeklong festivity honors all of the amazing works that come from the university press community, including titles like The History of Oxford University Press by Oxford University Press and A Life Worth Living: Albert Camus and the Quest for Meaning published by Harvard University Press.

The World’s Oldest Media Business
Many university presses have been around for more than a hundred years, some even longer than that. University presses have been putting out quality titles throughout history. They are, according to Peter Phillips, CEO of Cambridge University Press, the world’s oldest media business. Cambridge University Press (CUP) is no stranger to historical success in publishing. It has continued to triumphantly publish works since 1584. It is the oldest university press in the world, as well as the oldest publishing house.
In the U.S., the oldest university press is Johns Hopkins University Press, which has put out several notable titles, including Abraham Lincoln: A Life, by Michael Burlingame. […]

Implementing a Direct Sales Channel

If you’ve been keeping up with any of Pubsoft’s previous posts, you know the importance of having a direct sales channel has been referenced several times. One of the more successful instances of a direct sales channel is J.K. Rowling, who implemented a direct sales channel for Pottermore and the Harry Potter e-books. In doing so, […]

Transmedia Storytelling – A Whole New Realm From the Start

When I was younger, I had a Care Bears book that came with a cassette tape for sing-along songs and a VHS video I could watch while I read (it also came with a cute stuffed Care Bear—Good Luck Bear, who was my favorite Care Bear of all time). This was in the ’80s, long before e-books, tablets, and mobile apps and games. Despite the lack of modern technology, it was still a very successful use of transmedia storytelling.
With this current digital era, transmedia storytelling has a whole new media platform to play with. More and more publishers and authors are creating enhanced e-books and utilizing transmedia to market their brand to readers. It’s still mostly uncharted territory, but as e-books and digital media continue to cement themselves as solid platforms, it’s likely we’ll see a lot more transmedia storytelling in the future.

What is Transmedia?
Transmedia, sometimes called interactive media or multi-platform media, is the use of various media platforms to tell a story.  This can be an enhanced e-book—maybe with video links, graphic artwork, audio, games, or apps—and can also cross over into merchandise like toys or clothing.
The use of transmedia is especially popular for children’s books and stories, but it also has its place in the mystery and suspense genre, as well as sci-fi and fantasy. These genres tend be much more open and accessible to cross-platform entertainment outlets.  […]

Subscription Revolution – Are E-book Subscription Services Sustainable Long-Term?

You know what an e-book is, and you know what Netflix is (unless you have your head buried in the sand), but do you know about Oyster, the new “Netflix for books” start-up by a team of book lovers—Andrew Brown, Eric Stromberg, and Willem Van Lancker—who proclaim they sit “at the intersection of books and […]