One of the most important relationships in publishing today is the reader relationship, whether it is between author and reader, publisher and reader, or even reader and reader. Readers are the new marketing team, the new grapevine, and some may even say, the new gatekeeper.
There are, however, those that disagree (often vehemently) with the “readers […]
The publishing industry often focuses on the mechanics of publishing—sales, marketing, branding, etc. But the heart of publishing is not truly about those things, it’s about the stories—not the publisher, not the author. Yes, those things are important. Without the authors, we’d have no stories. And without the publishers (self-pub, traditional, and hybrid), we’d have […]
One of the great things that the digital era has brought to the publishing world, and really to the world in general, is enhanced online reader communities. Before digital publishing, most reader communities consisted of book clubs, niche forums, informal gatherings around the coffee table, and the like. But technology has made it so much […]