The Reader Relationship

One of the most important relationships in publishing today is the reader relationship, whether it is between author and reader, publisher and reader, or even reader and reader. Readers are the new marketing team, the new grapevine, and some may even say, the new gatekeeper.
There are, however, those that disagree (often vehemently) with the “readers […]

Giving Authors What They Want

Authors, despite the oft-praised “freedom” of self-publishing, would still opt for traditional publishing, given the chance. That statement is based off the results of a Digital Book World 2014 survey.
More than 9,200 authors that took the DBW survey were grouped into four different category types:

Aspiring (not yet published)
Self-published (have only self-published and never worked with […]

Stories Are What Connect Us

The publishing industry often focuses on the mechanics of publishing—sales, marketing, branding, etc. But the heart of publishing is not truly about those things, it’s about the stories—not the publisher, not the author. Yes, those things are important. Without the authors, we’d have no stories. And without the publishers (self-pub, traditional, and hybrid), we’d have […]

Author Branding, Discoverability, and Book Sales Conversions

If you were lucky, you got to attend the Digital Book World 2014 conference and hear some of the amazing presentations about where the publishing industry was, is, and will be soon. One of the presentations, by Peter Hildick-Smith of Codex Group LLC, is about the importance of author branding. In his presentation, Hildick-Smith states […]

The Benefits of Online Reader Communities

One of the great things that the digital era has brought to the publishing world, and really to the world in general, is enhanced online reader communities. Before digital publishing, most reader communities consisted of book clubs, niche forums, informal gatherings around the coffee table, and the like. But technology has made it so much […]

Ebooks as a Data-Driven Marketing Tool

There’s still buzz from January’s Digital Book World 2014 hot topics about ebooks, the decline of physical shelf space, and book discoverability for publishers and authors. Despite all the talk and worry, there aren’t a lot of solutions on the table. Of course, there’s mention that publishers need to utilize data analytics as a means […]

Digital Book World 2014 – The Publishing Industry’s Current Landscape

This week, the publishing industry came together at Digital Book World 2014—described as a reflection of the current state of the publishing industry and the changes it has experienced—to tackle discussions such as “change management, technology and start-ups, data-driven decision making, cutting-edge tools for ebook production, and much more.”
Here are some key highlights from Digital […]

The Niche Market: Resilience in Niche Publishing

The publishing industry has begun to see the growth of more niche markets than ever before. Digital publishing has helped foster those niche markets, growing communities centered around specific niches, genres, sub-genres, and so on, creating success for those publishers who target niche markets. This will probably continue to happen long into the year of […]