About kemarihowell

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So far kemarihowell has created 31 blog entries.

Stories Are What Connect Us

The publishing industry often focuses on the mechanics of publishing—sales, marketing, branding, etc. But the heart of publishing is not truly about those things, it’s about the stories—not the publisher, not the author. Yes, those things are important. Without the authors, we’d have no stories. And without the publishers (self-pub, traditional, and hybrid), we’d have […]

Author Branding, Discoverability, and Book Sales Conversions

If you were lucky, you got to attend the Digital Book World 2014 conference and hear some of the amazing presentations about where the publishing industry was, is, and will be soon. One of the presentations, by Peter Hildick-Smith of Codex Group LLC, is about the importance of author branding. In his presentation, Hildick-Smith states […]

The Benefits of Online Reader Communities

One of the great things that the digital era has brought to the publishing world, and really to the world in general, is enhanced online reader communities. Before digital publishing, most reader communities consisted of book clubs, niche forums, informal gatherings around the coffee table, and the like. But technology has made it so much […]

Ebooks as a Data-Driven Marketing Tool

There’s still buzz from January’s Digital Book World 2014 hot topics about ebooks, the decline of physical shelf space, and book discoverability for publishers and authors. Despite all the talk and worry, there aren’t a lot of solutions on the table. Of course, there’s mention that publishers need to utilize data analytics as a means […]

Digital Book World 2014 – The Publishing Industry’s Current Landscape

This week, the publishing industry came together at Digital Book World 2014—described as a reflection of the current state of the publishing industry and the changes it has experienced—to tackle discussions such as “change management, technology and start-ups, data-driven decision making, cutting-edge tools for ebook production, and much more.”
Here are some key highlights from Digital […]

The Niche Market: Resilience in Niche Publishing

The publishing industry has begun to see the growth of more niche markets than ever before. Digital publishing has helped foster those niche markets, growing communities centered around specific niches, genres, sub-genres, and so on, creating success for those publishers who target niche markets. This will probably continue to happen long into the year of […]

2014 Will Be the Year of the Legacy Publisher

The 2014 predictions are overflowing from the internet like New Year’s Eve champagne. Everyone from social media masters to self-publishing gurus like—JA Konrath—and even some from the big leagues, like Digital Book World, are speaking up about what they believe this new year will bring for the publishing industry. It’s only fitting we should chime […]

Holiday Promotions for Books and Book Lovers

Tis the season for giving, and now is the perfect time to find (and for publishers, offer) holiday promotions on books—print and ebooks alike. Most often, the holiday season can represent 40 percent of annual revenue for many retailers. And while that’s a broad number, it can apply to publishers, especially when ebooks are perfectly […]