Author Branding, Discoverability, and Book Sales Conversions

If you were lucky, you got to attend the Digital Book World 2014 conference and hear some of the amazing presentations about where the publishing industry was, is, and will be soon. One of the presentations, by Peter Hildick-Smith of Codex Group LLC, is about the importance of author branding. In his presentation, Hildick-Smith states […]

The Benefits of Online Reader Communities

One of the great things that the digital era has brought to the publishing world, and really to the world in general, is enhanced online reader communities. Before digital publishing, most reader communities consisted of book clubs, niche forums, informal gatherings around the coffee table, and the like. But technology has made it so much […]

Ebooks as a Data-Driven Marketing Tool

There’s still buzz from January’s Digital Book World 2014 hot topics about ebooks, the decline of physical shelf space, and book discoverability for publishers and authors. Despite all the talk and worry, there aren’t a lot of solutions on the table. Of course, there’s mention that publishers need to utilize data analytics as a means […]