When I was younger, I had a Care Bears book that came with a cassette tape for sing-along songs and a VHS video I could watch while I read (it also came with a cute stuffed Care Bear—Good Luck Bear, who was my favorite Care Bear of all time). This was in the ’80s, long before e-books, tablets, and mobile apps and games. Despite the lack of modern technology, it was still a very successful use of transmedia storytelling.
With this current digital era, transmedia storytelling has a whole new media platform to play with. More and more publishers and authors are creating enhanced e-books and utilizing transmedia to market their brand to readers. It’s still mostly uncharted territory, but as e-books and digital media continue to cement themselves as solid platforms, it’s likely we’ll see a lot more transmedia storytelling in the future.
What is Transmedia?
Transmedia, sometimes called interactive media or multi-platform media, is the use of various media platforms to tell a story. This can be an enhanced e-book—maybe with video links, graphic artwork, audio, games, or apps—and can also cross over into merchandise like toys or clothing.
The use of transmedia is especially popular for children’s books and stories, but it also has its place in the mystery and suspense genre, as well as sci-fi and fantasy. These genres tend be much more open and accessible to cross-platform entertainment outlets. […]